Date
2023
Category
Package Design
Typography
Painting
Location
New Orleans
The task was to create packaging design that represented the values of authentic, Norwegian, modern, exclusive and natural.
Creating a profile for the packaging that are perceived as relevant for the target audience and differentiate the products from other actors in the same market. It was important that the target audience got a feeling of something new, while at the same time being anchored to the Norwegian food culture. The primary audience was tourists that have a wealthy, but sustainable lifestyle. Meanwhile the secondary audience was young adults that also find it important to live a sustainable life when it comes to their own health and the planet.
The name Nidaros came from when I visited Norway it was very beautiful, so I decided to name this fictitious brand after it. The brand represents the Norwegian nature, and it came out perfectly.
